We have developed a range of premium indulgent products through a licensing arrangement with the Thorntons confectionery business.
Thorntons is the fourth largest brand in the ambient cakes market, with unit sales continuing to grow, and Thorntons’ new owners Ferrero International expressing their intention to maintain the brand. Thorntons is also the dominant player in the cake bites market, with a share of over 40%, and a series of new product innovations that broaden and enhance the brand’s offering in the marketplace.
